How to Beat the Recession by Alistair Gibb

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How to Beat the Recession

By Alistair Gibb

Overview

This brand new book provides a unique set of tools to help you make money during the recession.

It contains dozens of practical ideas on how to sell more to your customers, develop recession-friendly products and services and steal business from your competitors by adopting cheap but powerful marketing techniques.

The book also reveals what changes you must make to your business to reduce your overheads, increase your profit margins and improve your cash position… without upsetting your customers or employees.

The author draws on over 40 years experience advising both massive and tiny companies. You usually have to pay a fortune for this information but we have put it all into one very affordable book!

What Information is Contained in the Guide

How to Beat the Recession is written in an entertaining and engaging style, with numerous anecdotes and examples from the author’s long and varied business career.

The book tells you all the things you can do to protect your business from the worst of the recession and help it grow when the good times return.

Subjects covered include:

How to develop new recession-friendly products and services
… plus examples of companies that have done this succesfully.
Why it is important to offer plain vanilla, no-frills products in the current climate.
The parts of the economy that are suffering most and the sectors that are thriving… and how you can position your business to benefit.
How to identify prosperous niches within your sector where people still have money to burn.
Everything you need to know about guerrilla marketing, including how to generate great ideas.
How to sell more to existing customers on a regular basis
… plus examples of firms that do this.
How to keep your existing customers happy and loyal… without spending a penny.
The importance of promotional activities, like buy one, get one free during the recession.

About the Author

The Author of How to Beat the Recession is Alistair Gibb. Alistair has held senior investment and merchant banking positions at the prestigious 3i Group. He has also been group finance director of a large construction company, co-founded a chain of fast food shops and developed one of the UK's first undergraduate degrees in entrepreneurship. He is currently a full-time business consultant and a trustee of University College Durham Trust.

Ordering Information

We use Worldpay's renowned secure payment server to process payments. Worldpay is part of the Royal Bank of Scotland Group.
All customers will receive a complimentary electronic copy of our comprehensive tax guide 'How to Save Tax 2010/2011' - worth £19.95.
You will have the option at checkout of receiving a free electronic copy to read immediately. Click here to find out more

Postage and Packaging only £1.95 no matter how many items you order.

Printed Guide - £14.95

You can also order by telephone on 0845 111 0743 Mon-Fri 9am-5pm
(Please quote reference: Boon Solutions Ltd.)